Technical HubSpot Consulting CTA analysis + optimization strategy Custom reporting dashboards Team training Automated sequencing + workflow creation
Challenge
Guidance Residential — a non-traditional home mortgage provider serving the Muslim community in more than 35 states — was looking to shift some of its focus away from paid advertising without losing new lead momentum.
During this time, the company set new goals around organic growth. Having relied so heavily on paid advertising and event-based lead acquisition in the past, Guidance was unsure how to develop a strategy to meet these new goals via organic online channels.
“The Mole Street team has been a pleasure to work with over the years to support our content strategy efforts in an organized way. As our needs have changed, Mole Street has been able to offer us the services we need to meet our content goals.”
Having already purchased HubSpot, the Guidance team sought partnership with a HubSpot Certified Partner Agency to get the most out of the robust CRM platform. Guidance ultimately engaged with Mole Street in late 2020 to launch its organic growth initatives.
After engaging in a Growth Summit intensive, Mole Street recommended a plan and strategic vision that included Growth-Driven Design, Content Marketing, and HubSpot Consulting.
The program kicked off with Mole Street’s HubSpot Consulting team optimizing landing pages, newsletter templates, HubSpot forms, buttons, and modals on the site.
Working in tandem with the HubSpot Consulting team, Mole Street’s Content Marketing team conducted an organic and technical SEO audit that served as the basis of optimizing keyword placement on pages throughout the website. As part of the SEO audit, our team made the recommendation to create unique, locally-optimized pillar pages for all 17 of its physical locations throughout the United States.
With foundational work in place and the website in better standing from an SEO-perspective, Mole Street embarked on a redesign of the Guidance’s Resource Center to optimize user experience and provide a space for new content marketing pieces to be published and found through strategic SEO keyword targets.
Following the initial 60-day period, Mole Street has continued to provide:
Quarterly content strategies with keyword targets
Up to 20 article outlines per quarter, optimized for SEO and reader value
Fully designed gated assets for lead capture and nurturing
Bi-weekly reporting and team meetings
Quarterly business reviews including past performance and SMART goal setting/tracking
Quarterly technical SEO audit and implementation
Ongoing HubSpot training and consulting
Growth-Driven Design
Our team built 17 new location-based website pages optimized for local SEO. In addition, we designed and developed a new Resource Center to attract and engage organic web visitors.
Technical HubSpot Consulting
Our team built automated email workflows and robust reporting dashboards within the HubSpot instance, as well as in Google Analytics and Google Data Studio.
16 custom reporting dashboards in HubSpot
Custom Google Data Studio dashboard
Customized Google Analytics reports
Email automation + sequencing
Content Marketing
Since the outset of this program, our team works in collaboration with Guidance to develop the content strategy as business needs evolve. Beyond providing monthly reporting deep dives, our team extracts insights and has published hundreds of articles and premium asset outlines.
Whether you're looking to design and develop a new website, establish an organic content marketing program, or activate automated email nurture sequences to support sales efforts — we're here to help.
