Growth-Driven Design
Mole Street was tasked with redesigning the D-Tools website on the HubSpot CMS. The goals was to develop a site that better encouraged buying behavior and nurtured web visitors along the buyer’s journey.
To maximize opportunities around purchase intent, our team reorganized the sitemap to ensure that top navigation elements visually aligned with the buyer’s journey. We launched a side-by-side product comparison table and a pricing page, as well as moved items that were not specifically focused on new client acquisition to less prominent main navigation locations and areas within the footer navigation.