Establishment of Organic Search + Attribution Reporting Capabilities for Pharmaceutical Company

Ascendia had yet to establish a formal marketing program and was not using a CRM which presented several challenges for the mid-market pharmaceutical company.

Their team had little visibility into the sales pipeline and zero reporting capabilities for attributing or measuring the ROI of existing marketing efforts.

Lacking a formalized process for engaging with web-generated leads and relying on limited, manual reporting — Ascendia found themselves unable to pull insights capable of linking marketing and sales cost with attributable revenue.

Compounding matters further, the Ascendia site relied almost entirely on direct traffic. Organic visibility was minimal, with the organic reach of the blog and resource center being virtually non-existent.

Using the core Ascendia brand elements as a foundation, we extended the visual brand by playing off the geometric shapes found in Ascendia’s logo to create a cohesive visual system that allows for flexible application across various creative formats.