Growth-Driven Design: All Roads Lead to NADA
In the weeks leading up to the 2022 NADA conference, FUSE worked alongside our Growth-Driven Design and Technical HubSpot Consulting team to standup a brand new website and support FUSE’s marketing team in efforts related to lead generation and building brand awareness before, during, and after the event.
To lay the foundation for the phase one website (as well as future site iterations and an ongoing content marketing strategy), Mole Street conducted a series of in-depth analyses and audits examining a variety of factors including FUSE’s existing digital footprint, target keyword opportunities, and the larger competitive landscape.
These efforts, paired with knowledge provided by FUSE’s internal marketing team, allowed for the sitemap and initial CTAs and conversion paths to be finalized.