Pharmaceutical Industry Marketing Case Study: Ascendia

Ascendia had yet to establish a formal marketing program and was not using a CRM which presented several challenges for the mid-market pharmaceutical company.

Their team had little visibility into the sales pipeline and zero reporting capabilities for attributing or measuring the ROI of existing marketing efforts.

Lacking a formalized process for engaging with web-generated leads and relying on limited, manual reporting — Ascendia found themselves unable to pull insights capable of linking marketing and sales cost with attributable revenue.

Compounding matters further, the Ascendia site relied almost entirely on direct traffic. Organic visibility was minimal, with the organic reach of the blog and resource center being virtually non-existent.

Mole Street developed and launched a strategic organic search and thought leadership blog program while standing up HubSpot Sales and Marketing Pro portals.

Custom attribution reporting dashboards now provide a clear line of sight into the company’s return on investment for all sales and marketing initiatives.

Our content marketing team worked hand-in-hand with Ascendia’s Chief Business Office, Director of Marketing, and their public relations firm to deliver a best-in-class SEO strategy and content program that drives 30%+ of the company's overall web traffic organically.

Beyond web traffic, Ascendia is now able to report on the exact
number of deals and total revenue attributable to the organic search and blog program.

In just one year, the program influenced $1,885,401 in revenue.

“In less than one year, our strategic content program resulted in Ascendia earning three featured snippets and 48 targeted keyword rankings on Google page one. We’ve helped Ascendia develop brand awareness and authority in the space, while enabling greater organic search discoverability and visibility into marketing and sales results.”

Katie Weedman ─ Senior Content Strategist, Mole Street

28

Blogs

2

Premium Assets

4

Services pages

5

Quarterly business strategies

133

New deals from organic search

245

Contacts from organic search

$1,885,401

Influenced revenue

Client: Ascendia

Client

Ascendia specializes in the invention and development of specialty pharmaceutical products and novel formulation technologies.

Solution

Challenge

Ascendia had yet to establish a formal marketing program and was not using a CRM which presented several challenges for the mid-market pharmaceutical company.

Compounding matters further, the Ascendia site relied almost entirely on direct traffic. Organic visibility was minimal, with the organic reach of the blog and resource center being virtually non-existent.

“The dedicated team of Mole Street professionals are a valued addition to our company’s commercial success.”

Solution

Mole Street developed and launched a strategic organic search and thought leadership blog program while standing up HubSpot Sales and Marketing Pro portals.

Beyond web traffic, Ascendia is now able to report on the exact
number of deals and total revenue attributable to the organic search and blog program.

In just one year, the program influenced $1,885,401 in revenue.

28

2

4

5

133

245

$1,885,401

Mole Street established the company’s first CRM and provided technical and strategic guidance to customize the portal to meet business objectives.

“Our team provided the technical and strategic guidance for CRM onboarding, which smoothed the implementation of Ascendia's sales and marketing processes.”

Relevant Work

Belkins.io

Guidance Residential

Casetext

Ready to realize your greatness?

Client: Ascendia

Client

Ascendia specializes in the invention and development of specialty pharmaceutical products and novel formulation technologies.

Solution

Challenge

Ascendia had yet to establish a formal marketing program and was not using a CRM which presented several challenges for the mid-market pharmaceutical company.

Compounding matters further, the Ascendia site relied almost entirely on direct traffic. Organic visibility was minimal, with the organic reach of the blog and resource center being virtually non-existent.

“The dedicated team of Mole Street professionals are a valued addition to our company’s commercial success.”

Solution

Mole Street developed and launched a strategic organic search and thought leadership blog program while standing up HubSpot Sales and Marketing Pro portals.

Beyond web traffic, Ascendia is now able to report on the exact number of deals and total revenue attributable to the organic search and blog program.

In just one year, the program influenced $1,885,401 in revenue.

28

2

4

5

133

245

$1,885,401

Mole Street established the company’s first CRM and provided technical and strategic guidance to customize the portal to meet business objectives.

“Our team provided the technical and strategic guidance for CRM onboarding, which smoothed the implementation of Ascendia's sales and marketing processes.”

Relevant Work

Belkins.io

Guidance Residential

Casetext

Ready to realize your greatness?

Beyond web traffic, Ascendia is now able to report on the exact
number of deals and total revenue attributable to the organic search and blog program.