Content Marketing
Keyword Research + Gap Analysis
Our initial discovery and analysis focused on assessing the organizational-style and quality of the content library. We leaned on keyword research to analyze the opportunity and difficulty for each topic hub, and were able to conduct a gap analysis between the keywords Belkins was ranking for currently and keywords they were wanting to target in the future.
Mole Street also analyzed the SEO strengths and weaknesses of key competitors to help inform their overall content marketing strategy.