How a Seamless HubSpot Migration Reduced Labor Intensive Tasks By 20%

Once implemented, our solution consolidated all disparate data sources into a single, unified platform. This eliminated data silos, ensuring seamless data integration and enhancing overall data accuracy.

Leveraging Native Integration: Utilized HubSpot´s robust native integration with Salesforce CRM to facilitate a seamless and efficient data sync between the two platforms. This approach minimized the risk of data loss and ensured a consistent data flow. 

Comprehensive Data Migration: Migrated all standard and custom object and field data from Salesforce CRM to HubSpot. This included detailed mapping of fields of fields and objects to ensure all relevant data was accurately transferred.

Data Cleaning and Validation: Ensured all data was cleaned and validated before migration to maintin data integrity and accuracy. 

By leveraging HubSpot´s advanced automation capabilities , we improved the flexibility and efficiency of Cars.com marketing campaigns. This allowed for sophisticated lead nurturing, follow-ups, and data updates, significantly reducing data labors. 

Workflow Automation Setup: Implemented and optimized workflows in HubSpot to automate processes such as lead nurturing, follow-ups and data updates. The flexibility of HubSpot´s automation triggers and criteria provided Cars.com with improved marketing efficiency and reduced manual effort.

Unified CRM Functionality for Better Sales Outcomes

Integrating CRM features in HubSpot linked marketing activities directly with sales outcomes. This unification allowed for real-time data synchronization, ensuring consistent and up-to-date information across platforms.

Data Architecture Review: Conducted a thorough review of Cars.com´s existing data architecture within Salesforce. This involved mapping Salesforce Objects (Leads, Contacts, Accounts, Opportunities, Products) 

Continuous Collaboration for Adaptable Solutions 

We maintained regular and open communication with the Cars.com team, adapting our approach as needed. This ensured that any emerging challenges were promptly addressed and the project stayed on track, leading to successful completion and continuous improvement. 

Strong Communication: Maintained regular and open communication with the cars.com team throughout the project. This collaboration ensured that any emerging challenges were promptly addressed and that the project stayed on track. 

Adaptation to requirements: Adapted to the project plan and approach as needed to accommodate evolving requirements and ensure the successful completion of the migration. 

Customized Solutions for Personalized Marketing

Integrating custom objects and managing new data types within HubSpot enhanced Cars.com´s marketing capabilities. This customization allowed for more personalized and targeted marketing efforts, leading to better engagement and outcomes.

Custom Object Integration: Integrated custom objects and managed new data types within HubSpot to enhance Cars.com´s marketing capabilities. This customization allowed for more personalized and targeted marketing efforts.

Simplified Attribution and Reporting for Clear Insights

Our approach simplified the reporting processes, making them more straightforward and accurate. This enabled Cars.com to track the complete customer journey from initial contact to a closed sale, providing clear insights into marketing performance. 

Ongoing Technical Support for Continuous Improvement

Our team delivered continuous technical support to address any issues or questions that arose during and after the migration. This ongoing assistance ensured that Cars.com could fully leverage HubSpot´s capabilities. 

Continuous Improvement Initiatives: Identified and implemented continuous improvement initiatives to optimize the use of HubSpot and ensure Cars.com fully leveraged the platform´s features.

Additional Tasks

New Data Types Management: Ensured that new data types were correctly integrated and utilized within HubSpot, further enhancing Cars.com´s marketing capabilities.

"Mole Street´s expertise in Salesforce migration and CRM data integration has been invaluable to our marketing efforts. Their dedication to delivering exceptional results has made them a trusted partner in driving our success."

No longer does Cars.com have to chase leads, suffer from inconsistent data quality, and grapple with complex reportnig processes. The migration created a ripple effect of benefits, including: 

Seamless Data Integration for Improved Accuracy

• Unified data sources,  eliminating silos and enhancing data accuracy
• Efficient data sync between HubSpot and Salesforce, minimizing data loss.
• Accurate transfer of standard and custom data with detailed mapping. 
• Maintained data integrity through cleaning and validation.

Enhanced Automation for Increased Efficiency

• Improved marketing campaign efficiency with advanced automation
• Automates lead nurturing, follow-ups, and data updates, reducing manual effort

Unified CRM Functionality for Better Sales Outcome

• Real-time data synchronization linking marketing to sales outcomes
• Mapped Salesforce data to HubSpot for consistent information flow

Continuous Collaboration for Adaptable Solutions

• Regular communication and adaptive approach to address challenges
• Continuos improvement initiatives to optimize HubSpot usage

Comprehensive Training & Support for Optimal Utilization

• Personalized training on key HubSpot features, empowering the marketing team
• Continuous technical support for optimal platform utilization

Ongoing Technical Support for Continuous Improvement

• Ongoing support for continuos platform improvement
• Implemented initiatives to fully leverage HubSpot features.