Case Study: Marketo Rip-Out + Salesforce Integration

Situation

This global educational testing provider was looking to simplify the user experience of its marketing operations without sacrificing a high level of execution. It struggled with the inefficiencies of its existing stack of Marketo, Salesforce, On24 and Cvent, which it often found limiting.

The client recognized the need to centralize its marketing operations and streamline data integration to enhance lead management, event marketing, and campaign effectiveness.

Seeking expertise in data migration, HubSpot implementation and the integration between Salesforce CRM and HubSpot, they decided to partner with Mole Street to optimize its marketing ecosystem and unlock the full potential of HubSpot's capabilities.

Conduct discovery phase to understand
existing systems and processes.

Develop migration plan to transition
from Marketo to HubSpot.

Integrate Salesforce, On24, and Cvent with HubSpot for seamless data synchronization.

Provide comprehensive onboarding
and training for staff members.

Ensure data integrity and
consistency across platforms.

Implement custom solutions to
address specific business needs and workflows.

Throughout the engagement, Mole Street collaborated closely with stakeholders, providing expert guidance, training and ongoing support to ensure a smooth transition and optimal performance of the integrated ecosystem.

Despite facing some challenges, such as data duplication and complex workflow requirements, Mole Street leveraged its technical expertise and created strategic approach to deliver a robust and scalable solution tailored to the client's needs.

Successful migration of over 1 million contacts from Marketo and Salesforce CRM to HubSpot.
Integration of Salesforce CRM, On24, and Cvent with HubSpot, enabling seamless data synchronization and improved lead management.
Enhanced campaign effectiveness and lead tracking capabilities.
Positive feedback from client stakeholders on the efficiency and usability of the integrated HubSpot ecosystem.

Technical HubSpot Consulting

300 Hour
Package

Discovery phase, migration planning
Data integration, onboarding and training
Ongoing support and optimization

Ongoing Technical HubSpot Consulting

40 Hour/Month
Program

Continued integration support
Strategic planning and execution and optimization of HubSpot portal

Transforming a Global Educational Testing Provider's Tech Stack - Marketo to HubSpot Migration + Salesforce Integration

Solution:

Complex Data Migration, Full Stack Integrations, Customized HubSpot Solutions

Situation

This global educational testing provider was looking to simplify the user experience of its marketing operations without sacrificing a high level of execution. It struggled with the inefficiencies of its existing stack of Marketo, Salesforce, On24 and Cvent, which it often found limiting.

Throughout the engagement, Mole Street collaborated closely with stakeholders, providing expert guidance, training and ongoing support to ensure a smooth transition and optimal performance of the integrated ecosystem.

The migration of their marketing from Marketo, combined with their data integration with Salesforce, unlocked new marketing capabilities for the team, making it easier for them to execute and report on the impact their work was having.

Technical HubSpot Consulting

300 Hour
Package

Ongoing Technical HubSpot Consulting

40 Hour/Month
Program

Relevant Work

GARP

FUSE Autotech

Together Senior Health

Ready to realize your greatness?

Transforming a Global Educational Testing Provider's Tech Stack - Marketo to HubSpot Migration + Salesforce Integration

Solution:

Complex Data Migration, Full Stack Integrations, Customized HubSpot Solutions

Situation

This global educational testing provider was looking to simplify the user experience of its marketing operations without sacrificing a high level of execution. It struggled with the inefficiencies of its existing stack of Marketo, Salesforce, On24 and Cvent, which it often found limiting.

Throughout the engagement, Mole Street collaborated closely with stakeholders, providing expert guidance, training and ongoing support to ensure a smooth transition and optimal performance of the integrated ecosystem.

The migration of their marketing from Marketo, combined with their data integration with Salesforce, unlocked new marketing capabilities for the team, making it easier for them to execute and report on the impact their work was having.

Technical HubSpot Consulting

300 Hour Package

Ongoing Technical HubSpot Consulting

40 Hour/Month Program

Relevant Work

GARP

FUSE Autotech

Together Senior Health

Ready to realize your greatness?

300 Hour
Package

40 Hour/Month
Program