Technical HubSpot Consulting

Transforming Wholesale Processes: Empowering Client’s Sales Evolution with Mole Street

The client is a leading manufacturer of high-end adjustable bed bases and mattresses with direct-to-consumer (DTC) and nationwide retail distribution. Since 2003, they've pioneered innovative designs offering superior sleep experiences. Their in-house R&D team, led by the CEO, has generated over a hundred patented innovations, cementing their industry leadership.

Challenge

The client faced several challenges, including the need to transition their Service, B2C, B2C Business Development, and B2B Order Management teams from Salesforce to HubSpot. This transition involved a full migration of all their data, including a robust library of products and components that required constant utilization and scalable maintenance.

These work streams relied heavily on integrated third-party tools for ecommerce and tax, with all processes ultimately converging into the company's inventory and order fulfillment platform.

Replace Salesforce with HubSpot, migrating all teams and data

Migrate a robust product library for constant use and scalability

Replicate complex workstreams of Service, Sales, and Order Management

Integrate third-party tools for ecommerce and tax

Ensure all workstreams feed into inventory and order fulfillment

For a leading high-end bed manufacturer, Mole Street developed a comprehensive solution, including a referential product library, streamlined service processes, a B2B contract negotiation system, and an order placement and management process. Additionally, we implemented a data management process to handle various aspects of business operations effectively.

Creation of a product and component library for service troubleshooting and order management.
Implementation of a service ticket-to-order transition process for product shipment.
Establishment of a B2B contract negotiation system for partner and retailer terms.
Development of an order placement and management system integrated with HubSpot.
Implementation of a comprehensive data management process for QA, customer service, sales, and order fulfillment.