Winning Combination: USGA Standardizes Its Tech Stack Across 15 Member Associations,
With Mole Street

With a significant scope of work that needed to be executed across 15 associations, Mole Street assembled several internal teams, each of which was assigned to work on a subgroup of the associations. The teams regularly aligned internally on progress, challenges, and successes – cross-pollinating ideas and ensuring consistent execution, from association to association.

Every scope included a standard setup of Sales and Marketing Hubs. A major highlight of the CRM work with USGA is Mole Street’s development of a first-of-its-kind integration between HubSpot and Golf Genius. Mole Street built the integration from the ground up to provide real-time data on current and historical events (i.e., registrants, attendees) that each association holds throughout the year.

Scopes of work for the associations additionally included a swath of custom setups, integrations, and training. These customizations depended on factors like other Hubs beyond Sales and Marketing that an association was subscribed to. For instance, some associations additionally wanted to set up Service Hub. Others wanted to rebuild their website, including the Southern California and Virginia State Golf Associations.

For the Southern California association, Mole Street redesigned all key web pages. Mole Street also developed more complex pages that are automatically populated by the association’s HubSpot CRM data and by information using the Golf Genius integration developed by Mole Street.

For the Virginia State association, Mole Street built an entirely new and modern website, as well as a VIP card purchasing and donations process using HubSpot payments. This process integrates with GHIN, Golf Genius, and the association’s native app – requiring significant and complex development.

With every association having varying levels of technical savviness, Mole Street tailored all onboarding and training to meet each association’s needs. Customization also extended to areas like timelines. Each association has its own busy season, which Mole Street factored into timing for onboarding, implementation, and training.

In total, the USGA associations have realized key business benefits, including 

• Established a new modern tech stack with HubSpot at the foundation 
• Standardized CRM platform and setup
• Enabled seamless integration of critical tools, including Golf Genius and GHIN
• Provided more modern and intuitive website user experiences
• Acquired HubSpot acumen for managing membership development, retention, events, and donations
• Gained consistent visibility into sales and service pipelines

The USGA’s project lead sums up the experience. “Partnering with Mole Street has been an absolute success!”

He also looks ahead: “We continue to partner with Mole Street as we build out HubSpot and the rest of our stack to work for us. Happy to say we have now found our path forward. Thanks to the Mole Street team for being a huge part of our success so far!”

The USGA’s project lead sums up the experience. “Partnering with Mole Street has been an absolute success!”

He also looks ahead: “We continue to partner with Mole Street as we build out HubSpot and the rest of our stack to work for us. Happy to say we have now found our path forward. Thanks to the Mole Street team for being a huge part of our success so far!”