Homepage and Mobile Site Design + UX modernization for Credit Union 

In the first few months of the engagement, Mole Street conducted foundational assessment and user research to determine the best path forward for driving results for Tropical. This included developing user story mapping to help Tropical’s product teams get a better understanding of consumer needs and prioritize tasks with a user-first approach.

Our Growth-Driven Design team also conducted a landing page audit to determine which landing pages are no longer necessary and could be archived. This work was used to support the development of a new proposed site architecture and navigation.

Our technical HubSpot consulting team created a HubDB table for bank rates that integrates with custom modules across various webpages. The streamlining efforts have reduced the manual efforts of their team by 90%.

Tropical also needed a disclosure to appear as users exit the website to view an external page. Our development team built a scalable solution for the Tropical team that allows them to easily specify the URLs that require this disclosure action to enact. As we continue the engagement, focus has shifted to initiatives related to foundational design UI for a new site, wireframing templates and modules within HubSpot CMS, an SEO assessment, template audits, and development plans for a new website 

In addition, we’re working to leverage existing customer activity to impact future marketing strategies, including the build-out of probability scores to enable future personalization for existing customers.

We’ll be updating the page as additional work is completed and reporting becomes available.