Create Exceptional Member Experiences That Strengthen Loyalty Across Every Touchpoint

Professional organizations thrive on the timely exchange of critical knowledge. Within Communities of Interest (COIs), members rely on up-to-date insights to make informed decisions and take the actions that drive them closer to their goals. But when tools are disconnected, information becomes fragmented, slowing the flow of intelligence COI members rely on.

Through the alignment of your sales, marketing and service teams, Mole Street empowers your teams to operate with maximum agility, enabling faster knowledge exchange and stronger member connections. Give your organization the speed and clarity to deliver timely insights, cohesive interactions and measurable member value that strengthens loyalty and drives long-term growth.

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Achieve Greater Operational Efficiency With an Integrated CRM Solution

Managing Microsoft, HubSpot and other tools in silos creates workflow friction that slows program delivery and overburdens staff. Member services teams are stuck updating spreadsheets, replicating changes across systems and tracking down scattered data.

Mole Street configures a tailored CRM solution that consolidates your tech stack, unifies member records and streamlines collaboration. With a single source of truth, teams move faster, improve data stewardship and deliver a connected member experience that builds trust and long-term retention.

Unlock Strategic Capacity by Automating Member Workflows

When staff rely on spreadsheets to manage member access, COI permissions and approval workflows, even simple tasks become error-prone and time-consuming. Disconnected systems create bottlenecks and pull focus from strategic priorities.

With strategic alignment at the core, Mole Street builds custom HubSpot workflows that eliminate manual busywork and centralize membership operations. Whether onboarding new members or managing COI access, all updates are automated, tracked and synchronized in real time – empowering your team to dedicate more time to strategic growth and impact.

Enhance Data Security With Automated Access Management

Outdated, manual permission processes expose organizations to unnecessary risk—especially when sensitive data spans working groups, committees, or intelligence platforms.

Mole Street implements secure, role-based access controls through HubSpot and authentication tools like SSO, enabling automated credential management that ensures compliance and minimizes exposure. Members gain secure, seamless access—while your organization maintains control and oversight.

Accelerate Member Communication to Maximize the User Experience

Timely and consistent communication is critical to delivering a seamless member experience—particularly when managing Communities of Interest (COIs) or distributing time-sensitive intelligence. Yet disconnected systems and manual workflows often delay high-priority updates and erode member trust.

With HubSpot powering your communications function, you can automate workflows for invites, alerts and content delivery—ensuring the right message reaches the right member at the right time. Engagement increases, trust is reinforced and operations scale with ease.

Drive Smarter Decisions With Unified Reporting Across Every Member Touchpoint

When data is scattered across platforms, it’s nearly impossible to track member engagement or measure performance. Leadership lacks the clarity needed to guide decisions or optimize experiences.

Mole Street builds centralized reporting frameworks within HubSpot that give you a bird’s eye view of your organization. Track participation, monitor engagement trends and report on campaign impact across departments. Make faster, more informed decisions that drive member value and long-term growth.

Establish a Scalable Infrastructure That Fuels Association Growth

As professional organizations expand—whether by growing membership, launching new initiatives, or supporting additional committees and working groups—the underlying systems must evolve in lockstep. But legacy platforms and disconnected tools can’t support that momentum.

HubSpot offers a robust, scalable infrastructure designed to grow with your organization. Mole Street ensures your CRM, integrations and team workflows are seamlessly aligned with your strategic objectives—enabling your organization to scale with precision and efficiency, without compromising performance.

Strategic HubSpot Services That Power Value-Centric Member Engagement

Maximizing member engagement is at the heart of every successful professional organization. Yet, your digital infrastructure will face various unique challenges that prevent consistent, high-value interactions across the member lifecycle.

Mole Street delivers a unified digital foundation tailored to your membership model—centralizing data and integrating sales, marketing and service workflows to power more connected, impactful engagement.

Deliver sustained member value through timely insights, personalized experiences and consistent touchpoints across the member journey.

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HubSpot Implementations

A successful implementation means that your CRM is configured, integrated and optimized to support the unique membership models of professional organizations. Mole Street works closely with your team to design a tailored HubSpot instance that centralizes member data, aligns workflows and enables seamless collaboration across departments.

  • Replace Disconnected Tools With a Unified System: Eliminate the need for spreadsheets and isolated platforms by centralizing communications, permissions and reporting in one place
  • Custom CRM Configuration for Member Organizations: Set up role-based workflows for COIs, committees and member types—ensuring relevant access, communication and engagement at scale
  • One Source of Truth for Member Management: Give your staff a real-time, centralized view of every member interaction—from onboarding to ongoing participation

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Data Migrations

Mole Street delivers structured, error-free migrations from legacy tools like Microsoft, Excel spreadsheets or other CRMs into HubSpot. This preserves data integrity while enabling smarter, more secure member experiences from day one.

  • Clean and Consolidate Member Records: Eliminate duplicates and outdated records while structuring data for segmentation and automation
  • Risk-Free Migration From Legacy Systems: Transfer member permissions, profiles and participation history with zero disruption to ongoing operations

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Custom Integrations

Professional organizations often rely on a patchwork of tools to manage communication, permissions and member engagement. Mole Street builds secure integrations that allow HubSpot to connect with external platforms like Microsoft, authentication systems or pre-existing member portals.

  • Synchronize HubSpot with External Tools: Integrate authentication systems (SSO/MFA), legacy CRMs, or other platforms for seamless data access
  • Automate Access and Communication Workflows: Trigger emails, approvals and updates automatically across COIs, committees and working groups
  • Enable Real-Time Updates Across Systems: Ensure that any member update made in HubSpot reflects instantly across connected tools

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Professional Organization Websites

Your website is the digital hub of your member experience. Mole Street builds high-performance, HubSpot-powered websites that help member organizations attract new audiences, streamline communication and deliver value through personalized digital experiences.

  • Enable Teams to Make Real-Time Updates: HubSpot’s no-code Content Management System(CMS) lets staff update member resources, event pages and COI content without IT delays
  • Turn Visitors Into Engaged Members: Personalize calls-to-action and user journeys based on membership type, activity, or interest area
  • Deliver a Unified Digital Experience: Connect your site to CRM and marketing tools for a seamless flow of insights, updates and interactions

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Member Portals

A self-service portal empowers members to manage their profiles, participation and permissions—while reducing administrative burden. Mole Street builds portals within HubSpot that allow members to engage with your organization securely and independently.

  • Enable Member Self-Management: Let members update profiles, request COI access and manage credentials without staff intervention
  • Automate Approval Workflows: Streamline onboarding, access requests and renewals with automated workflows tied to CRM data
  • Secure Role-Based Access: Integrate authentication tools to ensure that sensitive resources are only accessible to authorized users

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Consulting Programs

Every professional organization has its own structure, governance model and engagement approach. Mole Street’s consulting programs provide long-term strategic guidance and CRM optimization tailored to your operational goals.

  • Optimize for Membership-Specific Workflows: From COI coordination to communication governance, align your systems with member needs
  • Enhance Personalization With Behavioral Data: Use CRM insights to customize messaging and touchpoints for various member groups
  • Continuously Improve Your CRM Strategy: Ongoing performance reviews and optimization ensure your platform evolves with your growth

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Managed Services

With Mole Street’s managed services, your team gains access to HubSpot experts who support everything from technical troubleshooting to campaign execution—without the overhead of hiring in-house.

  • Dedicated Strategic Consultant: An expert who understands the operational needs of professional organizations and helps drive platform adoption
  • Specialized HubSpot Support Team: From developers to data analysts, Mole Street provides end-to-end assistance aligned with your strategic goals
  • On-Demand Helpdesk Support: Submit tickets and receive rapid responses for issues, updates, or CRM enhancements

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Elevate Member Engagement and Streamline Operations With HubSpot

Discover how Mole Street can implement a tailored solution to help your professional organization deliver more value at every stage of the member journey.