Centralize Data to Enroll More Prospective Students With Targeted Marketing Campaigns
Higher education institutions face growing challenges in attracting, engaging and enrolling students. Much of this stems from disconnected tools that obscure vital insights needed to optimize marketing efforts, personalize outreach and guide prospective students seamlessly from inquiry to enrollment.
Mole Street empowers colleges and universities with a centralized HubSpot CRM that consolidates marketing, admissions and applicant management into a unified platform. With HubSpot’s CRM, institutions gain real-time visibility into their enrollment pipeline, automate outreach and nurture every prospective student with personalized, data-driven engagement.
Streamline Enrollment With Automated Outreach & Pipeline Tracking
Admissions teams often rely on scattered tools, manual processes and disconnected systems to track prospective students. This slows outreach, creates inconsistent follow-ups and results in missed enrollment opportunities—leading to wasted marketing spend and lower conversion rates.
A higher education CRM automates student outreach, provides real-time enrollment tracking and ensures every lead is nurtured effectively. Reduce administrative overhead, personalize engagement and convert more applicants with data-driven enrollment strategies.
Unify Marketing & Recruitment for Data-Driven Student Enrollment
Siloed marketing and admissions efforts create blind spots, leading to disorganized lead tracking, duplicated outreach and inconsistent messaging across platforms. Without a centralized system, colleges struggle to coordinate marketing campaigns with recruitment efforts—resulting in lower engagement and missed enrollment opportunities.
Seamless integration between marketing and admissions eliminates silos, ensuring a unified enrollment journey. Ensure every student interaction is tracked, optimized and personalized—from the first website visit to enrollment.
Gain Full Visibility With a Centralized Data & Analytics Hub
Higher education institutions generate vast amounts of student data—but without a centralized system, critical insights are lost across disconnected platforms. This lack of visibility makes it difficult to track student engagement, measure enrollment performance and refine marketing strategies.
Mole Street takes a tailored approach, consolidating data to provide real-time analytics, student journey tracking and reporting dashboards. Uncover trends, optimize recruitment efforts and drive better enrollment outcomes with actionable insights.
Automate the Student Journey to Drive Higher Conversions & Reduce Administrative Costs
Many institutions still rely on manual processes for applications, admissions and student communications. This leads to inefficient outreach, high administrative costs and delayed responses. Without automation, marketing teams struggle to nurture prospective students effectively, resulting in lost opportunities.
Mole Street designs and implements automation strategies that integrate marketing efforts with admissions workflows. Nurture leads with personalized emails and real-time follow-ups, reducing administrative strain while boosting application rates through data-driven engagement.
Adopt a Scalable, Easy-to-Use CRM That Grows With Your Institution
Legacy student management systems are often costly, complex and difficult to integrate with modern tools. These outdated platforms slow operations, demand ongoing IT maintenance and hinder scalability, making it difficult for institutions to keep pace with evolving enrollment and engagement needs.
HubSpot’s powerful CRM customized for the higher education use case simplifies operations, enhances collaboration and removes barriers to institutional growth. Automate workflows, reduce IT workload and scale effortlessly to meet evolving needs.
Build a High-Performing, Easy-to-Update Website That Converts More Applicants
Your website is often the first touchpoint for prospective students. Yet many institutions struggle with outdated, cumbersome websites that are complicated to update and fail to engage visitors, leading to high bounce rates and lost enrollment opportunities. Without clear messaging and intuitive navigation, marketing campaigns drive traffic but fail to convert interest into applications.
Mole Street’s UX designers and developers craft dynamic, high-converting websites that align with your marketing strategy, simplify navigation and drive student engagement. Optimize landing pages for conversion, integrate seamless CTAs and ensure your website represents your institution’s brand while capturing more high-intent leads.
