Growth-Driven Design
Mole Street’s design work began by researching and creating custom buyer personas to represent FinPay’s ideal customers and inform all content and design efforts moving forward. In addition, the team audited the website for on- and off-page SEO and built a strategy so FinPay could compete organically for new traffic to the website. This included an on-page SEO matrix used to inform all meta information and content specifics for each page on the website.
With the SEO Matrix in place, Mole Street worked to design and develop five core pages on the FinPay website. A critical part of the development process included migrating the company’s blog from Wordpress to HubSpot for more accurate and powerful reporting — including the ability to track contact attribution.