Neil Anderson's career brings three decades of general business and marketing management experience to Mole Street. With a deep understanding of the unique challenges in the tech services landscape, Neil specializes in crafting strategic marketing plans that align with business goals, driving measurable results.
In this interview, Neil shares insights on his current projects, the types of clients he supports, his superpower in branding, and the Mole Street value that resonates most with him.
1. How would you sum up your expertise?
My career has been a journey through three distinct phases. I started out as a professional classical guitarist, fully immersed in the creative world—performing, teaching at top conservatories, and recording music.
Then came a big pivot into technology and business, where I founded and grew a startup. This led to a senior executive role at a large public company, where I managed a 250-member global team and increased our divisional revenue from $50M to $150M.
As a fractional CMO, I’m passionate about helping small and mid-sized companies think more strategically about their marketing.
2. What type of work do you lead at Mole Street?
Mole Street is in a fantastic position right now.
They have a solid portfolio of services, a talented team, and a vast market to tap into. I’m here to use my experience in strategic marketing, tactical execution, and team leadership to help them scale and grow even further.
3. What types of clients do you support the most?
Our ideal clients at Mole Street are mid-market to enterprise-sized organizations looking to align their Sales, Marketing, and Customer Service operations on the HubSpot Customer Platform.
They often face complex challenges like custom integration, data migration, and ongoing managed services. That’s where we shine—uniquely equipped to handle those challenges.
4. What is a current project you’re working on?
I’m currently juggling a few projects, but my main focus is on executing our updated strategy.
This involves getting our refreshed messaging and positioning out to prospects and customers across various channels—Website, Events, Inbound, Outbound/ABM, Social, and Digital Advertising. My goal for the next few months is to get all these elements working in harmony.
5. What do you enjoy most about your work?
What I enjoy most is distilling complex offers into simple, story-like messages that clearly articulate the value proposition.
In B2B tech, especially in services, this is often a challenge—you can’t just drop the product on a table or give a quick demo. But that’s precisely what I love—solving that puzzle.
6. What is your superpower?
You just asked what I love about my work, and now you’re asking about my superpower.
Not to be cheeky, but they’re one and the same.
When you’re passionate about something and love doing it, it hardly feels like work.
7. What’s one Mole Street value that has special meaning to you? Why
All seven values are fantastic, but Growth Mindedness resonates the most with me. I’ve always seen myself as a lifelong learner, and I find joy (another MS value) in the process of listening and learning.
The mind is an amazing thing, and I’m constantly amazed at how much it can expand. Every day is a new opportunity to learn, and that’s become a lifelong passion for me.
8. What’s inspiring you now?
I’m inspired by the combination of Mole Street’s talent and HubSpot’s capabilities and the incredible outcomes we can achieve together.
The opportunity to help our clients serve their internal and external customers is huge, and I’m excited to see the impact we can make with this MS-HS combo.
9. What is one fun fact about you?
Fun fact: When I was (much) younger, I used to be a barefoot water skier!
10. Where can we catch more of your expertise?
You can catch more of my expertise on LinkedIn—feel free to connect with me there. And keep an eye out for my upcoming book, 'Outcome Marketing'!